Founder
Our Founder
Faven Assefa
Coffee has long been Faven Assefa’s drink of choice, a love that began when she was introduced to the Ethiopian Coffee Ceremony at a young age within her community. Her father, Fisseha Assefa, spent his childhood deeply connected to coffee on a plantation in Welega, Ethiopia. Every morning, he and his friends would gather ripe coffee cherries from the trees, peel them to reveal the beans, and hand them to the women, who would skillfully wash, roast, and brew the coffee. It was more than just a daily routine; it was a communal ritual where friends, family, and neighbors came together to savor buna—the Amharic word for coffee—and share dabo, traditional Ethiopian bread.
After immigrating to America, Fisseha and his wife, Hermela, remained determined to keep their Ethiopian heritage alive. They passed down the tradition of the coffee ceremony to their children, ensuring it stayed a central part of their family life.
This deep connection to Ethiopian coffee culture has been carried through generations, becoming a legacy that continues to shape their family. Just as their ancestors once gathered to drink buna, the ritual endures today—rooted in heritage, bound by tradition, and shared with loved ones.
"I’ve always wanted to share the beauty and richness of my Ethiopian culture with others, while giving them a taste of the warmth and tradition I grew up with through our coffee." – Faven Assefa
It is this cultural legacy and timeless ritual that Faven now seeks to share with others through Luxe Coffee.